Here's a list of Top Reason why your business needs a website
Even if you have a small local business still you need a website, they might think it's not an important thing but, there is no downside of having one.
Having a website means showcasing your business to the world. Now, you don't want to get behind.
Make a Stronger Online Presence:
let's get right into it the first one, and it is the obvious one you want to get online. I mean you're not going to get a slice of the online business pie if you're not online and nowadays there are several ways to get online, but at the core of your business, you should have a website even if you do have otheronline properties. Why you should choose your website as the main priority when you have other options as well to make your presence online. Go through the next few points you will find it out by yourself.
You need full control:
Yeah, you heard me right. You want complete control. You will have full control of your website when it's on your domain, and you're hosting it. If you build your following or build an audience on other social media platforms like Instagram, Twitter, Facebook, something like that, always remembers you must play by the rules and the rules are ever-changing. So for instance that you know the best example is Facebook where people would have thousands of likes on their page, and it was almost like free marketing every time they sent out a status update on their page it went out to thousands of people.
Still, then over time, Facebook users started complaining about that, and now you only reach maybe five to ten per cent of your Facebook followers that like your Facebook page. Imagine yourself what if your page got suspended by any of the respective social platforms once worked on it for more than a year and you got deleted once started gaining some traction from your perspectives. It happens N number times to the people on social media platforms and most of the cases we have nothing in our hands to fix that issue.
Facebook's platform it's their hosting, and it's their rules so yeah that's why you want to set up shop or website on your domain on your hosting platform.
Your Business Needs a Better Branding:
Branding is an essential thing in long term play. I've noticed working with a few customers. Especially local businesses, the more that you appear in a small area like in a county or a city, the more that your business name appears which leads more people to recognize your brand. If you can brand your business consistently in a proper way, you're going to look a lot more professional than your competitors.
You would think it's obvious, but a lot of people neglect it if you rely on phone calls or in-store visits. You're not going to be open 24/7. Most of the time's people want to research about the products or services that are going to buy. Visitors wish to know more about a company, a product or services that you offer on their free schedule, not on your schedule. The easiest way to do that is to put as much information as you can about your business online and uniquely tell your company story.
You want to develop trust. Trust is probably an essential thing with a website. Think about it. If somebody is finding your company online, they have no reference of the people behind it what your company's about how long you've been in business if they can’t find any info online, they are going to skip your website. So, the more information you could put online you will have better chances of converting. You could have customer testimonials reviews talk about your results or the best projects you've done or how your product or service is going to benefit your potential customers lives.
The more that you can establish a human connection with people, the more they're going to be drawn to do business with you. Another important aspect about this is there are going to be negative reviews out there on your business. Most of the people leave online reviews online when they are extremely happy or extremely disappointed with a service or a product. Unfortunately, most of the time, it's the people that are extremely disappointed who leaves online reviews.
So, if you have any negative reviews on third party sites like on your GMB listing or Yelp, Angie's List or any other business directories you can outweigh that by putting customer testimonials. like videos of people talking about your service on your website or other listings.
Organic Traffic and 24/7 Business Hours:
You will have organic traffic. You can increase your business, and you know double or triple if you have a significant online presence. Still, the reality is that's not going to happen overnight it's going to take some time to build that content and that authority up online.
Still, the only way you're going to do it is by starting now and by being consistent with it over a long period. You need to make it a habit to update your website frequently. Continue to add pictures, blog posts, articles and before after pictures if you're a service-oriented business. Continue to add content to your site as much as you can. Google is going to repay you for being diligent with that effort.
Why you need a website as a business? You can find an N number of reasons and when you think from other ends why you don’t need a website for your business? You don’t see any logic. If you're a business owner, don't hesitate to get online today.